Information gathering externalities in product markets1

نویسندگان

  • Heski Bar-Isaac
  • Guillermo Caruana
  • Vicente Cuñat
چکیده

Goods and services vary along a number of dimensions independently. Customers can choose to acquire information to assess some characteristics and not others. Their choices a¤ect …rms’ incentives to invest in quality and so lead to indirect externalities in consumers’choices. We illustrate these ideas by characterizing a model in which a monopolist sets price and invests in the quality of a product with two characteristics, and consumers are heterogeneous exante. Indirect externalities in information gathering arise because consumers do not consider the e¤ects on the …rm’s investment incentives when choosing which information to acquire. Therefore, a fall in the cost of acquiring information, by changing the pattern of consumers’ information gathering and thereby the …rm’s investment, can paradoxically reduce consumer surplus, pro…ts, and welfare. We brie‡y consider a number of potential extensions and in particular, highlight a bene…t of diversity in tastes.

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تاریخ انتشار 2008